PF 01

SERVICE
Branding | E-commerce Website

ART DIRECTION: NARASULONG
GRAPHIC DESIGN : DU-GA.CO
UI/UX DESIGN : DU-GA.CO
WEB DEVELOPMENT : DU-GA.CO
PRESENTATION : DU-GA.CO
CLIENT : NAHODA™
INDUSTRY : DESIGN & FASHION
WEBSITE : WWW.NAHODA.CO

BRAND DESCRIPTION
NAHODA™ is a prestige fashion house focusing on Traditional Malay Arts and Culture with a contemporary-minimal touch.

PROBLEM STATEMENT
Our respected client requested a simple yet elegant vibe for their newborn fashion label.

SOLUTION
Referring to the analytical data, the brand’s business model canvas and information gathered on the previous discovery session, we developed a “Contemporary-Minimal” concept for the brand to match the client’s needs.

GOAL
To build a “Contemporary-Minimal” concept clothing brand with a clean and professional design for both online and offline presence.

PROCESS
1. Identifying the problem through a discovery session with the client.
2. Analyzing the information gathered.
3. Brainstorming session on the brand strategy based on the business model canvas.
4. Starting the brand design, web design and web development process according to the project timeline.
5. Presentation.
6. Project delivery.