PF 01
SERVICE
Branding | E-commerce Website
WEBSITE : WWW.NAHODA.CO
ART DIRECTION: NARASULONG
GRAPHIC DESIGN : DU-GA.CO
UI/UX DESIGN : DU-GA.CO
WEB DEVELOPMENT : DU-GA.CO
PRESENTATION : DU-GA.CO
CLIENT : NAHODA™
INDUSTRY : DESIGN & FASHION
BRAND DESCRIPTION
NAHODA™ is a prestige fashion house focusing on Traditional Malay Arts and Culture with a contemporary-minimal touch.
PROBLEM STATEMENT
Our respected client requested for a simple yet elegant feel for their newborn fashion label.
BRANDING SOLUTION
Referring to the analytical data, the brand’s business model canvas and information gathered on the previous discovery session, we execute the branding with a “Contemporary-Minimal” concept for the brand to match the client’s needs.
WEBSITE DESIGN AND DEVELOPMENT SOLUTION
In order to make it look exclusive and credible, the e-commerce store have to be fast, presentable, trustworthy and user friendly. Thus, we develop a high performance website with multiple layers of security and of course it came with beautiful layouts and visuals.
GOAL
To implement the “Contemporary-Minimal” concept for the clothing brand with a clean and professional design for the branding and website development.
DESIGN AND DEVELOPMENT PROCESS
1. Identifying the problem through a discovery session with the client.
2. Analyzing the information gathered.
3. Brainstorming session on the brand strategy based on the business model canvas.
4. Starting the brand design, web design and web development process according to the project timeline.
5. Presentation.
6. Revision.
7. Project delivery.
